SEO stands for Search Engine Optimization. It is the process of optimizing your website to rank higher in search engine results pages (SERPs) to increase organic traffic.

SEO is important because it helps improve the visibility of your website, drives more traffic, and can lead to higher conversion rates. A well-optimized site can attract more potential customers.

The main components of SEO include on-page SEO (content optimization, meta tags), off-page SEO (backlinks, social media), and technical SEO (site speed, mobile-friendliness).

Most websites start seeing meaningful results within 3 to 6 months, depending on competition, content quality, and technical health. Quick wins may appear sooner, but sustainable growth builds over time with consistent optimization, strategic content, and high-authority backlinks.

Organic search results are unpaid listings that appear in search engine results due to their relevance to the search query, while paid search results are advertisements that businesses pay for to appear at the top of the SERPs.

Keyword research is the process of identifying and analyzing search terms that people enter into search engines. It helps you understand what your target audience is searching for and how to optimize your content accordingly.

Focus on user-intent-driven content, optimize for Core Web Vitals, build authoritative backlinks, enhance internal linking, and keep your technical SEO flawless—all aligned with Google’s latest algorithm updates.