The goal of local SEO is about driving highly targeted local traffic to your business. Local SEO helps you capture niche audiences within your neighborhood, community, or city by focusing on local keywords, local backlinks, and creating content tailored to local issues, needs, or events.
- A local bakery could target best birthday cakes in [city] or gluten-free cakes near me
- A local fitness studio might target phrases like 'yoga classes near [specific neighborhood]' or 'personal trainers in [suburb].
This allows you to hyper-target specific local search queries, which are often more valuable than broader national searches due to their high intent. People searching for local solutions are more likely to convert because they’re actively looking for services or products within a close range.
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